Bass Model

2024

[Marketing] Bass Model: Diffusion Prediction of New Products and Implementation in Python

Jan. 3, 2024

Explains the theoretical background of the Bass Diffusion Model for predicting new product adoption, with Python simulations and fitting to sample data.

[Marketing] Bass Model and SIR Model: Surprising Relationship between Marketing and Infectious Disease Mathematics

Jan. 3, 2024

Compares the Bass Model for new product diffusion with the SIR model for infectious disease spread, explaining their mathematical similarities and differences.